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phoenixdronepros • October 17, 2022
10 Benefits of Drone Photography to sell commercial Real Estate
This article will show you the benefits of drone photography in selling commercial real estate.
With the advancement of technology, showcasing your products and services has become much easier. If you have a commercial real estate business, you should also attempt to present what you sell in a favorable light.
Here’s where the importance of drone photography comes into action. You can attract potential clients and drive a lot of sales with the help of a drone photography. Clear views of the properties always motivate buyers to make a purchase.
This article will show you the benefits of drone photography in selling commercial real estate.
Check out the benefits at a glance:
- Provide buyers with an excellent overview of properties.
- Establish brand awareness and identity.
- Decreases photography cost.
- Boasts marketing campaign.
- Makes it easier for people to make buying decisions.
- Improves SEO performance.
- Increases website visitor engagement.
- Helps enhance print marketing.
- Increases the value of properties.
- Helps discover highlighted features.
Why Does Good Photography Matter in Commercial Real Estate Business?
Commercial real estate is about buying and selling land, properties, building, housing, etc. The real estate businesses have always been at the top of the town. Investors spend a lot on properties for business-related purposes and earn through rental payments.
However, as the buying ability of people is gradually increasing, who knows, we may see real estate businesses flourishing worldwide at a fast speed within a few years.
According to Fits Small Business
, 51% of buyers found the home they purchased on the internet. And how can someone buy a property online? Only when they see the impressive images of the buildings and housings. Or have a clear view of the properties.
However, running a commercial real estate business is also a challenging task as well. But, if you are strategic enough and provide value for your customers, you can expect an impressive return on investment.
First thing first, let the world know what you sell. But how do you do this? With drone photography? Yes, you’ve hit the right deck!
What Are the Benefits of Drone Photography to Sell Commercial Real Estate?
Drone photography has changed the scenario of the commercial real estate business. Buyers, sellers, agents, companies, and real estate investors are enjoying the sweet fruit of drone photography.
We listed the 10 most significant benefits you can get through drone photography to enhance your real estate business. Now, it’s time to elaborate on the points so you can relate them precisely.
1. Provides Buyers With an Excellent Overview of Properties
How can someone spend a lot of money on buying a property without properly seeing the property yet? Whereas people often spend a lot of time buying a nail-cutter, it makes sense that people think more before buying a building or property.
You first need to focus on providing the buyers with the best real estate images as a seller. In this case, drone photography can play a decent role by capturing aerial footage compared to any other type of photography.
Traditional cameras can’t capture a compact picture of the property. In terms of advanced drones, providing buyers with a brief picture of any land or business is easier and more effective.
Think about what buyers feel when you represent a building in a cinematic manner. They will love to visit the building or property. And, if you have some prior knowledge about drone photography, you should know how it is possible to capture stunning images and record video footage.
From the roof of a building to both interior and exterior areas. Drone photography is bare enough to give buyers a compact view of what they tend to buy. Just think about a 360-degree view of a property; it is a next-level attraction, to be honest.
Check this video to realize better how drone photography showcases properties:
https://youtu.be/Ayw-vOE8lJY
2. Establishes Brand Awareness and Identity
You're not alone in this field if you have a commercial real estate business. To get the most out of your business and reach hundreds of buyers, there’s no alternative to beat your competitors. Here you can do so by increasing the brand awareness of your business.
But what is the relation between drone photography and brand awareness? Well, when you showcase the best of property footage to your potential buyers online, it means a lot.
At least you’re ahead of your competitor, who uses the traditional camera and showcases random images of the building.
Your eagerness to showcase your business creates brand awareness and identity. And, you know, people trust and care about the brands. Ultimately this brings a lot of sales. Sounds good?
3. Decreases Photography Cost
Some commercial real estate businesses often hire helicopters to shoot property images. There’s nothing wrong with this if they can afford it.
But, if you invest a large amount of money only to take photographs and make videography, how can you sell the properties at an affordable price?
Instead, you can hire Phoenix Drone Pros
and get drone photography services for your commercial property at a reasonable price. Learn more about our drone photography costs and services.
4. Boasts Marketing Campaign
To run your commercial real estate business comprehensively, ensure you have a proper marketing campaign. Drone photography can play a prominent role here. You can promote images and videos of your properties as content.
And, as content is king, the highly impressive drone-captured images of your real estate can help you reach a decent number of people. Sharing drone-captured images on social media sites will create the opportunity of getting more sales.
And, you will only drive a lot of sales if you're quite OK with the marketing campaign you ran. When it comes to running ads, drone photography of your real estate business comes into play.
5. Makes It Easier for People to Make Buying Decisions
With the help of drone photography, you can showcase the unique selling point (USP) more accurately and precisely. And your targeted customers think about purchasing or hiring properties from you if the USP meets their demand.
You can capture images of your properties from every single angle. Due to this, buyers can easily determine whether to go with any particular land or building. Once you can show USP with drone photography, you will be more likely to get potential buyers within a few months.
6. Improves SEO Performance
If you run a real estate business in 2022, you might also have an online presence of your own. Furthermore, most possibly, you have or should have a website. You can optimize your real estate images for search engines like Google for image search.
Google image search features can help you rank your web pages at the top of the SERPs if the images are high-quality.
An impressive 4k resolution drone is something you can avoid to make sure your spot is on search results. And, when your web pages appear at a Higher rank, you will find a lot of prospects out there.
7. Increases Website Visitor Engagement
You can publish drone-captured images of your real estate business on your business website. If you do so, you will notice that the engagement on your website has dramatically increased. People will find your real estate business website more interactive.
And according to the marketing formula, you can expect to have more and more sales if your website is engaging and interactive.
According to Revchat , "Good website engagement not only helps to sell products or services, but it also makes your customers loyal and stay with you or a long time."
8. Helps Enhance Print Marketing
If you run a commercial real estate business, you can’t just take your eyes away from print marketing. Similar to digital marketing, drone photography can also enrich the printing marketing campaign of your real estate business.
You may need to create posters, flyers, etc., to promote your business in different locations. As you can capture aesthetic images of your properties with drones, it is usual that your printing marketing campaign gets more buyers.
9. Increases the value of Properties
Let’s compare the two same buildings. The value of two properties can be increased or decreased based on how it is presented. If you go with drone photography, it will more likely increase the value in buyers’ minds.
Therefore, as you can capture aesthetic images of your property using a drone camera, you can boost sales by increasing the property value.
According to Multiple Listing Services (MLC), more than 68% of properties and home sales have drone images.
10. Helps Discover Highlighted Features
With the help of drone photography, it is possible to showcase the most highlighted features of your properties. These features will motivate people to come and check the properties and make a purchase.
For example, you can show the roop of the building of any of your properties more precisely with the help of drone photography.
Concluding Words
I hope you have realized the importance of drone photography in selling commercial real estate.
If you have an existing real estate business, you should use a drone photography company like ours and let the professionals handle all the hassle of making and editing drone-made videos for your commercial properties.
At Phoenix Drone Pros, we offer amazing drone photography services. We use the best drones out there to make the best video possible for your commercial real estate projects. Learn more about our services and pricing by clicking here.
Colleen, we appreciate you taking the time to share your story with us today. Where does your story begin? The journey of Phoenix Drone Pros began when Robert Biggs, a tech enthusiast and avid photographer, first laid eyes on drone technology. Fascinated by the potential of capturing breathtaking imagery from the skies, Robert delved deep into the world of drones, honing his skills and mastering the art of aerial photography and videography. In 2015, with a keen eye for innovation and a drive to share his passion with the world, Robert officially established Phoenix Drone Pros. The name “Phoenix” symbolizes rebirth and renewal and reflects the soaring capabilities of the drones that would soon take flight under his expert guidance. From the outset, Robert set out to create a company that would stand apart from the competition by offering unmatched expertise, state-of-the-art technology, and personalized service. He envisioned Phoenix Drone Pros as a one-stop solution for businesses seeking exceptional aerial imagery, whether for real estate, construction, search and rescue, cinematography, or any other industry that could benefit from a new perspective. Fast-forward to today, Phoenix Drone Pros is expanding in its 10th year of business in Franchising. Colleen Biggs, Robert’s devoted wife, brings her heart and expertise to this journey. With over 18 years in the Franchise Industry, she has been a steadfast advocate for franchisees, guiding them through every step of launching their businesses. From territory analysis and staffing to marketing, lease negotiations, training, and leadership development, Colleen has been there, helping others realize their dreams. Her experiences during challenging times in 2001 and 2008 have equipped her with the skills to build resilient, recession-proof businesses. Colleen’s passion has always been rooted in supporting franchisees and ensuring their success. Through her journey, she learned valuable lessons about what works and what doesn’t, always prioritizing transparency and honesty. At Phoenix Drone Pros, we embody these values, nurturing a community where our franchisees feel supported, valued, and empowered to thrive. Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way? Like any business, our journey has been shaped by both successes and setbacks—each one a valuable learning experience. When we first started, drones were a relatively new and misunderstood technology. Back then, it wasn’t uncommon to face unexpected challenges, like having a drone shot out of the sky while filming a property or dealing with upset neighbors convinced we were invading their privacy. Those early days taught us the importance of educating our clients and the public about how drones are used and the value they bring. Over time, as awareness and acceptance of drone technology grew, so did our business. We started by working with residential real estate agents, capturing stunning aerial views that helped homes sell faster. But as we refined our skills and invested in cutting-edge equipment, new opportunities emerged. Today, we’re proud to work on much larger-scale projects, partnering with solar farms, construction companies, and commercial real estate firms to deliver professional-grade aerial data and visuals. Each of these “bumps in the road” taught us resilience, adaptability, and the importance of clear communication. By overcoming early misconceptions, we’ve built a reputation for reliability, professionalism, and delivering exceptional results. These challenges didn’t just shape our business—they strengthened it, allowing us to soar to new heights. Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others? Phoenix Drone Pros: Elevating Your Vision from the Sky At Phoenix Drone Pros, we specialize in delivering high-quality drone services tailored to meet the unique needs of each client. With a team of experienced and FAA-licensed pilots, cutting-edge technology, and a passion for innovation, we provide stunning aerial footage, comprehensive inspections, and a variety of other drone solutions. What We Do Our services span a wide range of industries, from commercial real estate and raw land development to solar inspections, weddings, and even search and rescue missions. Whether you’re a homeowner needing a roof inspection or a business owner seeking captivating aerial content, we bring expertise, precision, and creativity to every project. What Sets Us Apart What makes Phoenix Drone Pros stand out is our unwavering commitment to quality, innovation, and customer satisfaction. Our advanced drone technology allows us to capture areas that are often hard to reach, delivering detailed and accurate visuals that empower our clients to make informed decisions. We pride ourselves on offering:
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